185 pages of in-depth, up-to-date, precise coverage of the essential theory required by the AQA AS Unit 1 specification.
 
For each of the 15 core topic areas and individual sub-topic areas listed in the unit specification, there are:

• key learning objectives;
• definitions of key terms;
• detailed explanations of relevant Business Studies theory and concepts.

Explanations are sufficiently detailed to enable students to grasp the essential theory required with minimum teacher assistance.  Close attention has been paid to detail to ensure the information contained directly matches the requirements of the unit specification.

Convenient portable A5 size. 

Written by Claire Baker with contributions from Bruce Jewell.

Claire Baker is the owner and Managing Director of APT Initiatives Limited.  She has taught Business Studies from ages 11 to 19 and has been an examiner, Principal Examiner and Reviser for Business Studies and Business related courses for a leading awarding body.  She is a highly experienced author having written and published numerous resources over the last ten years used by thousands of students and teachers throughout the UK.

Bruce Jewell is an experienced examiner and established author.  He has been a Principal Examiner for Business Studies for a leading awarding body and is the author of An Integreated Approach to Business Studies (published by Longman).  He has also contributed to several key Economics and Business Studies resources published by APT.

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