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the most common method of promotion. See promotion. It is the process of communicating promotional messages to customers through paid media eg through newspapers, radio, television, the internet and outdoor advertising media. See business directories, cinema, internet, newspaper, magazine, outdoor, radio and TV advertising. In general, advertising is good for building awareness and can be effective at reaching a wide audience (unlike personal selling) and thus, useful for fast moving consumer goods, such as food items sold to the mass market.

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