APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Special Items

Ansoff’s matrix

A well-known model to use when making strategic decisions about marketing, and specifically over strategies for achieving growth in a national and an international context. The model provides four main strategies for a business to choose between which concern products and markets: Market penetration (sell more in existing markets / market segments); Product Development (sell new products in existing markets / market segments); Market Extension (sell existing products in new markets / market segments); Diversification (sell new products in new markets). Options can actually be compared in terms of the degree of risk involved. Any option that involves the business in new markets, or new products, carries risk. An option that involves both of these (diversification) carries the greatest risk.

Millstone Lodge, Eaton Upon Tern, Market Drayton, Shropshire, TF9 2BX - Tel : 01952 540877 - Fax : 01952 541230
Registered in England no.: 5211217 VAT Number: 815750626
www.apt-initiatives.com - sales@apt-initiatives.com | © Copyright 2008 - APT Initiatives Ltd

terms & conditions | sitemap

Valid HTML 4.01 Transitional Valid CSS!