APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Categories
Information
Special Items

Augmented product

The products and services provided in addition to the core product. For example, the supplier of a photocopying machine is required to provide a large amount of service alongside the product. This can be regarded as the part of the augmented product. These services include delivery, confirmation, advice, after-sales, and finance (hire purchase or leasing). Each of these can be a source of competitive advantage, and so it is important for senior managers to think not just in terms of the basic product but in terms of the total product offering.

Millstone Lodge, Eaton Upon Tern, Market Drayton, Shropshire, TF9 2BX - Tel : 01952 540877 - Fax : 01952 541230
Registered in England no.: 5211217 VAT Number: 815750626
www.apt-initiatives.com - sales@apt-initiatives.com | © Copyright 2008 - APT Initiatives Ltd

terms & conditions | sitemap

Valid HTML 4.01 Transitional Valid CSS!