APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Special Items

Augmented product

The products and services provided in addition to the core product. For example, the supplier of a photocopying machine is required to provide a large amount of service alongside the product. This can be regarded as the part of the augmented product. These services include delivery, confirmation, advice, after-sales, and finance (hire purchase or leasing). Each of these can be a source of competitive advantage, and so it is important for senior managers to think not just in terms of the basic product but in terms of the total product offering.

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