APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Categories
Information
Special Items

Below the line methods of promotion

Techniques that do not involve communicating with customers through independent media, but through the use of methods over which the firm has some degree of control. These are commonly used for short-term tactical reasons, rather than long-term image building. Methods include direct mail, personal selling, exhibitions and trade fairs (linked with personal selling), public relations, sponsorship, branding, packaging, sales promotion and merchandising.

Millstone Lodge, Eaton Upon Tern, Market Drayton, Shropshire, TF9 2BX - Tel : 01952 540877 - Fax : 01952 541230
Registered in England no.: 5211217 VAT Number: 815750626
www.apt-initiatives.com - sales@apt-initiatives.com | © Copyright 2008 - APT Initiatives Ltd

terms & conditions | sitemap

Valid HTML 4.01 Transitional Valid CSS!