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Big Emerging Economies (BEM’s)

Consist of the very large countries which are classified as emerging markets. The BEMs are Brazil, China, Egypt, India, Indonesia, Mexico, Philippines, Poland, Russia, South Africa, South Korea and Turkey. These countries all have populations in excess of 40 million and, in many cases, well in excess of 100 million. Therefore, they are especially interesting to companies seeking new market opportunities.

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