APT Initiatives
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Minimising Workloads, Maximising Performance
Established in 1999

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Brand awareness

Refers to the extent to which the target market are aware of a product or group of products sharing the same brand name ie name given by a producer to one, more, or all of its products – in order to make it distinctive to consumers / easily recognised, and to differentiate it from competition. See brand, branding.

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