APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

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Brochure

A small booklet containing information about a business’s products / services. It is a form of promotion. See promotion. Whilst brochures can be expensive to produce and may be regarded as junk mail only to be discarded, there is, however, more scope for originality in terms of presentation than other forms of print media promotion such as advertising in newspapers and magazines.

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