APT Initiatives
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Established in 1999

Special Items

Competitive advantage (CA)

Something is something that sets the organisation apart from its rivals so that customers are attracted to it and return time and again. Porter identified 3 strategies through which CA can be achieved, namely cost leadership, differentiation, and focus. See cost leadership, differentiation and focus. Competitive advantage can actually be achieved in a variety of ways, including lowest price, best quality of product, range of products, innovation, quality of customer service, after sales service and convenience.

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