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Competitive advantage (CA)

Something is something that sets the organisation apart from its rivals so that customers are attracted to it and return time and again. Porter identified 3 strategies through which CA can be achieved, namely cost leadership, differentiation, and focus. See cost leadership, differentiation and focus. Competitive advantage can actually be achieved in a variety of ways, including lowest price, best quality of product, range of products, innovation, quality of customer service, after sales service and convenience.

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