APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Special Items


Products or services that go together to satisfy the same need or want, or where the full enjoyment of the product / service is dependent upon obtaining the other product / service. Examples: battery operated toys require batteries, razors require razor blades, computer hardware requires computer software, cars require fuel, a holiday to the US from the UK requires air travel. In demand theory, if the complement is cheaper then this is likely to increase the demand for the original product or service.

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