APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Special Items

Consumer expectations

Concern what people believe will happen in the future with regard to business conditions, their employment and income. For example: If people feel confident about their employment and income levels they tend to maintain levels of spending and consumption of products and services; If people believe their job is insecure and / or income will fall then they tend to spend less and save more. Furthermore, if people expect prices will rise in the future (inflation), and / or other economic variables such as interest rates or taxation rates will rise in the future, they may increase their spending on products and service before prices or rates change.

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