APT Initiatives
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Established in 1999

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Corporate objectives

Goals or targets that concern the business as a whole and provide the boundaries for setting functional eg marketing objectives. They are often expressed in financial terms – for example – to make a certain percentage, amount of, or rate of: sales, profit, return (on investment) or growth in terms of markets or share valuation. They are set at the highest level of the organisation, ie owner or chairman / managing director / board level and provide the boundaries for setting functional objectives.

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