A strategy that involves identifying all a business’s costs and investigating whether or not any of these costs can be reduced without affecting sales or the quality of the product or service provided by the business. Cost minimisation can help to achieve a business’s overall aim of maximising profit and return on investment, as well as market share. It can help to achieve the latter by enabling the business to be more competitive on price. Cost minimisation is an important strategy for public sector organisations as it can free financial resources for other uses and / or help to lower taxes.