APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Special Items

Customer expectations

The beliefs that purchasers of products or services hold about the product / service they are buying; may concern product / service attributes, but also other aspects relating to the sale eg price, credit terms, delivery times, after sales service, etc. Meeting customer expectations is fundamental to the success of every business organisation. If customers’ expectations are not met this will lead to dissatisfied customers, lack of repeat business, and a failure to gain new customers from customer recommendations.

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