Involves dividing the population according to a range of personal characteristics and variables including, for example, gender, age, size, income, occupation, education, race, religion, nationality, marital status, family size and family life cycle.
Involves dividing the population according to a range of personal characteristics and variables including, for example, gender, age, size, income, occupation, education, race, religion, nationality, marital status, family size and family life cycle.