APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Special Items

Desk research

The collection, collation and analysis of data which already exists ie ‘second hand’ data. Much secondary data can be obtained free from libraries or from the Internet, in the form of government reports, national and local newspapers, trade publications, international / national reference books / directories and Annual Company Reports. Secondary data will also include past records generated from within the business itself – for example – on market share, profit and contribution.

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