APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Special Items

Direct marketing

Involves sending promotional messages direct to carefully targeted customers, ie without the use of other channels of communication such as TV, newspapers, radio. It includes direct mail, door-to-door leaflet marketing, telemarketing, email marketing, and text message marketing. It is often used by small to medium sized businesses with limited budgets.

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