APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Special Items

Direct Sales / Selling

Does not involve the use of intermediaries such as wholesalers, retailers, or agents to sell a business’s product to the end-customer or consumer (user). It might take various forms and – for example – involve the use of: sales representatives – personal selling; direct mail including the use of catalogues; other forms of direct marketing including telesales, email marketing and text messaging; a website with online ordering facilities.

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