APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

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Distribution channel

The different ways in which a business’s product is made available to the end-customer / consumer. The end-customer could be members of the general public ie household consumers and / or other business organisations ie industrial consumers. In some cases the product goes straight from the producer to the end-customer / consumer. In other cases intermediaries – for example – wholesalers (W), retailers (R) and / or agents (A) are used.

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