APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Special Items


One of the four categories on the Boston Matrix – a tool of product portfolio analysis that classifies a business’s products according to market share and rate of market growth. Dogs are products with a small share of a low growth or stagnant market. They resemble products at the decline stage of the product life cycle. Such products should, however, not necessarily be dropped. In some cases, despite the small share and low growth, the revenue and, in particular, profit they bring in may be significant. They may also be an essential part of a product range. In which case dropping those from the portfolio could negatively affect sales of other items in the product range. In some cases, there may also be scope for revival.

Millstone Lodge, Eaton Upon Tern, Market Drayton, Shropshire, TF9 2BX - Tel : 01952 540877 - Fax : 01952 541230
Registered in England no.: 5211217 VAT Number: 815750626
www.apt-initiatives.com - sales@apt-initiatives.com | © Copyright 2008 - APT Initiatives Ltd

terms & conditions | sitemap

Valid HTML 4.01 Transitional Valid CSS!