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Established in 1999

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The use of past data to establish trends (ie the general direction in which the data is moving), which are then projected forward into the future. By calculating the moving averages and using this to plot the trend it becomes possible to forecast the trend because it is easy to forecast the path of a relatively straight-line (ie relative to the fluctuating pattern of the actual data). This is done by continuing the line into the future.

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