The collection, collation and analysis of data which does not already exist ie ‘first hand’ (primary) data. The most common methods used to gather primary data include face-to-face, telephone or postal surveys, and direct observation.
The collection, collation and analysis of data which does not already exist ie ‘first hand’ (primary) data. The most common methods used to gather primary data include face-to-face, telephone or postal surveys, and direct observation.