APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

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Market growth

The percentage increase (or decrease) in the sales value or volume of the total market. Knowledge of whether a market is growing or declining can help a business to determine whether it is worth staying in a market, and / or whether to diversify into another market. It is calculated using the following formula: Increase or decrease in sales value or volume of total market / Original sales value or volume of total market x 100.

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