APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Special Items

Market growth

The percentage increase (or decrease) in the sales value or volume of the total market. Knowledge of whether a market is growing or declining can help a business to determine whether it is worth staying in a market, and / or whether to diversify into another market. It is calculated using the following formula: Increase or decrease in sales value or volume of total market / Original sales value or volume of total market x 100.

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