APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Special Items

Market share

The sales, in terms of value or volume, achieved by one particular business (or one particular product or service provided by a business), in relation to the market as a whole. This provides an indication of how well a business is performing in relation to its competitors. It is calculated using the following formula: Individual business’s total product or service sales value or volume / Total sales value or volume of whole market x 100.

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