APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Categories
Information
Special Items

Marketing mix

Consists of four basic elements, namely, product, price, place and promotion; concerns the tactics a business uses in order to meet customer requirements and, ultimately, achieve marketing and overall business objectives. Ideally, all the separate elements (of product, price, promotion and place) should blend together to form a unified whole, and each separate element should support and be consistent with the other elements of the mix.

Millstone Lodge, Eaton Upon Tern, Market Drayton, Shropshire, TF9 2BX - Tel : 01952 540877 - Fax : 01952 541230
Registered in England no.: 5211217 VAT Number: 815750626
www.apt-initiatives.com - sales@apt-initiatives.com | © Copyright 2008 - APT Initiatives Ltd

terms & conditions | sitemap

Valid HTML 4.01 Transitional Valid CSS!