APT Initiatives
APT Business & Economics Resources
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Established in 1999

Special Items

Marketing mix

Consists of four basic elements, namely, product, price, place and promotion; concerns the tactics a business uses in order to meet customer requirements and, ultimately, achieve marketing and overall business objectives. Ideally, all the separate elements (of product, price, promotion and place) should blend together to form a unified whole, and each separate element should support and be consistent with the other elements of the mix.

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