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Mass marketing

Aiming products or services at whole markets, or most of a market, rather than particular market segments. Generally concerns products that everyone (or almost everyone) buys at some point, eg food, clothes, mobile phones, cars. They are generally products that everyone (or almost everyone) buys at some point, such as items of food and drink, clothes, mobile phones and cars. Examples of businesses engaged in mass marketing include McDonald’s, Coca Cola, Orange, and Ford.

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