APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Categories
Information
Special Items

Merchandising

Can encompass a wide variety of activities, but in the context of promotion often refers to the selection of products on display and, in particular, the way in which these products are displayed in places where customers make purchases (ie in places where they buy a good or use a service).often refers to the selection of products on display and, in particular, the way in which these products are displayed in places where customers make purchases ie buy a good or use a service It involves making decisions over ordering, what stock should be given prominence on display, where stock should be placed / positioned in store, how much space to allocate the items to be promoted, how to display the items to be promoted, including what equipment / materials to use and information to include, ambience eg using appropriate lighting and / or background music to encourage browsing and, in the case of food outlets, using enticing smells (eg fresh coffee, freshly baked bread and cakes) to attract in customers.

Millstone Lodge, Eaton Upon Tern, Market Drayton, Shropshire, TF9 2BX - Tel : 01952 540877 - Fax : 01952 541230
Registered in England no.: 5211217 VAT Number: 815750626
www.apt-initiatives.com - sales@apt-initiatives.com | © Copyright 2008 - APT Initiatives Ltd

terms & conditions | sitemap

Valid HTML 4.01 Transitional Valid CSS!