Can encompass a wide variety of activities, but in the context of promotion often refers to the selection of products on display and, in particular, the way in which these products are displayed in places where customers make purchases (ie in places where they buy a good or use a service).often refers to the selection of products on display and, in particular, the way in which these products are displayed in places where customers make purchases ie buy a good or use a service It involves making decisions over ordering, what stock should be given prominence on display, where stock should be placed / positioned in store, how much space to allocate the items to be promoted, how to display the items to be promoted, including what equipment / materials to use and information to include, ambience eg using appropriate lighting and / or background music to encourage browsing and, in the case of food outlets, using enticing smells (eg fresh coffee, freshly baked bread and cakes) to attract in customers.