APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

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The reasons behind human behaviour. In terms of business start-ups, people set up their own business for a variety of reasons which can broadly be divided into two sets of factors – push and pull factors. People may be ‘pushed’ into becoming an entrepreneur because of the unacceptability of any alternative and / or ‘pulled’ into entrepreneurship by the attractions of running their own business.

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