APT Initiatives
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PR (Public Relations)

Concerns effectively managing relationships with different publics of significance to the business, mainly through news media such as press, television, radio. Significant publics may include customers and consumers, shareholders, employees, pressure groups (such as the environmental group Greenpeace or a particular trade union), as well as the government. PR activities include: Securing press / news releases, giving donations to charities, providing sponsorship and obtaining product endorsements.

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