Factors that can be measured in some way eg size, weight, amount of something. In the context of an investment this might, for example, concern the forecast net financial return and the length of time it takes to pay back the initial cost of the investment. In the context of location decisions they include the nature of the business, the cost and availability of land, premises, finance (to purchase land and premises), access / proximity to supplies, the availability of government incentives, infrastructure, proximity and access to the market, and the state of the local economy.