A small group of words (phrase) used repeatedly in association with a product, brand, or business. Examples include: Kellogg’s Crunchie Nut with the strap line Òthe whole nation’s gone Crunchy Nuts for them!Ó MacDonald’s – The current catchphrase associated with MacDonald’s is ÒI’m loving ItÓ. Center Parcs – The catchphrase for CP’s business services is ÒRefreshing businessÓ. This might be praised as being effective in promoting the benefits of using CP’s business services.