Setting or adjusting prices in order to achieve specific targets, eg relating to sales volume or value, or profit. Target-based pricing is commonly used by sales representatives who are set specific targets to achieve relating to sales volume or value, and whose actual earnings are often based on such targets being achieved. For example, a stationery sales representative may have a target of securing 20 new customers per month. In order to secure the final two customers required to achieve their monthly target, they may offer lower prices on certain items than those offered to customers at the beginning of the month, as an incentive for the new customers to join. To ensure profit margins are not marginalised too severely, the sales representatives are likely to be set a base price for products, below which they must not go.