Exam Practice Worksheets for Edexcel A Level Business PAPER 3 with Key Terms, Stimulus Material, 24+ Questions / Activities / Points to Consider and Detailed Answers – Relating to the June 2019 Context on The Market for Holidays
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This resource is one of 5 resources produced for the June 2019 Edexcel A Level Business Paper 3 Context Exam on the Market for Holidays in the UK and Abroad.
It consists of worksheets containing key terms and stimulus material (relating to 10 different businesses) and 24 largely 8, 10, 12 and 20 mark exam-style questions with 2 extension questions / activities, plus some additional questions / points to consider, with detailed mark scheme / comprehensive answers to the questions posed. Although the stimulus material is based on the June 2019 Paper 3 context, the material included provides highly useful revision and relevant exam practice for Paper 1 and Paper 2; it relates to a wide range of topics on the Edexcel A Level specification as follows:
- Theme 1: Market research, segmentation and positioning, Demand (seasonality), Supply (changes in costs, external shocks), PED, IED, Design mix, Branding and promotion (benefits, ways to build), Pricing strategies, Distribution (online), Marketing strategies (appropriate for different types of market – mass and niche; how businesses develop customer loyalty), Approaches to staffing (flexible workforce – part-time and temporary), Training, Motivation in theory and practice, Forms of business (partnership; stock market flotation), Business choices.
- Theme 2: External finance (Methods – leasing), Liability (implications of unlimited), Business failure, Quality management (for competitive advantage), Economic influences (effect of inflation, interest rates, business cycle), Legislation (effect of employee protection), The competitive environment.
- Theme 3: Theories of corporate strategy (achieving competitive advantage through distinctive capabilities), Impact of external influences, Growth (objectives of growth; problems arising from growth), Takeovers (reasons for), Business ethics (CSR), Human resources.
- Theme 4: Global competitiveness (through differentiation), The impact of MNCs (on the local economy), Ethics (stakeholder conflicts, environmental considerations)
The exam-style questions and mark scheme (level descriptors) are based on the structure, style and format of recent examinations set by Edexcel (at the time of writing) for the A Level Business Paper 3 exam.
The worksheets include space for students to write down their answers.
Answers are provided in paragraph form, rather than a list of relevant points anticipated to be raised in the answer.
Answers typically contain a range of examples of comments which can earn high marks in relation to the question set.
The author, Claire Baker, is an experienced teacher, examiner, author and the founder and Managing Director of APT. She has taught Business from ages 11 to 19 and has been an Examiner, Principal Examiner and Reviser for Business and Business related courses for a leading awarding body.