APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Special Items

Business to consumer markets / marketing

Where businesses sell to the general public ie private individuals or families (as opposed to other businesses). For example, supermarkets and clothes retail outlets are almost entirely engaged in business to consumer marketing. Such markets can be local, national and international, and physical or virtual. See business to business (B2B) market / marketing.

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