Initiatives Ltd
Business, Economics & Maths Resources
Minimising Workloads, Maximising Performance
Est 1999

About Us

APT Initiatives Ltd was founded over 20 years ago in September 1999 by Claire Baker.

APT Initiatives Ltd is a leading, quality provider of timesaving resources for Business and Economics, supplying thousands of teachers and students throughout the UK and abroad. Products are board specific and have received countless endorsements from Heads of Departments, Business and Economics teachers and students across the UK. APT also provides training for teachers, and lectures, seminars and conferences for students throughout the UK. APT has a track record in helping to cut teachers’ workloads whilst enhancing students’ grades. Consistent, quality products and services enables the company to enjoy continued growth.

Claire Baker remains the sole owner and Managing Director, based in Shropshire. Following experience in both hospitality (hotel, catering, leisure and tourism) and retail industries, she has taught Business from ages 11 to 19 and has been an Examiner, Principal Examiner and Reviser for Business and Business related courses for a leading awarding body. She is a highly experienced author having written and published hundreds of resources over the last 20 years used by thousands of students and teachers throughout the UK and overseas, as well as preparing and delivering training courses for teachers and seminars to thousands of students across the UK.