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Convenience sampling

Where the researcher asks anyone who is easily accessible to take part in a survey. It may, for example, involve going to a place where there are likely to be lots of people and asking anyone who has the time to answer questions, for example, a shopping mall, or an airport. There is considerable scope for sampling error but it is a very quick and cheap method and can be useful in gathering initial research to inform a more formal, structured market research campaign.

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