APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

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Direct exporting

Where a firm keeps production in the home country but independently researches and selects a foreign wholesaler or retailer to sell its products to a foreign end-customer, or independently researches and sells it products direct to a foreign end-customer. (The latter has gained in significance with the emergence of e-commerce applications).

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