APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

Categories
Information
Special Items

Functional strategy

A plan or course of action required to achieve a business’s functional objectives. For example, to achieve the marketing (and overall corporate) objective of increasing market share, say, from 12 to 20% by 20XX, a business’s marketing strategy could include the following: Concentrate on the middle market sector through product differentiation – a business strategy that involves making a firm’s product look different from its competitors in the eyes of its customers. This may, for example, be achieved through improvements to product packaging, or persuasive TV advertising emphasising product benefits.

Millstone Lodge, Eaton Upon Tern, Market Drayton, Shropshire, TF9 2BX - Tel : 01952 540877 - Fax : 01952 541230
Registered in England no.: 5211217 VAT Number: 815750626
www.apt-initiatives.com - sales@apt-initiatives.com | © Copyright 2008 - APT Initiatives Ltd

terms & conditions | sitemap

Valid HTML 4.01 Transitional Valid CSS!