APT Initiatives
APT Business & Economics Resources
Minimising Workloads, Maximising Performance
Established in 1999

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Price discrimination

Offering the same or similar product at different prices, according to customer, place, or time. Examples include: Transport – age (cheaper for OAPs, students), time (cheaper off peak); Theatres – position of seats; Phone calls – time of call (cheaper in evening); Holidays – cheaper ‘out of season’.

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