Concern what people believe will happen in the future with regard to business conditions, their employment and income. For example: If people feel confident about their employment and income levels they tend to maintain levels of spending and consumption of products and services; If people believe their job is insecure and / or income will fall then they tend to spend less and save more. Furthermore, if people expect prices will rise in the future (inflation), and / or other economic variables such as interest rates or taxation rates will rise in the future, they may increase their spending on products and service before prices or rates change.