APT has recently published detailed information on the Market for Entertainment for Edexcel A Level Business Paper 3, including information on over 20 different businesses, and a wide range of practice questions covering a wide range of specification topic areas, with detailed mark schemes / answers. The stimulus material for the practice questions concerns this Year’s Paper 3 context – the market for entertainment – but the questions also provide excellent exam practice for Paper 1 and for Paper 2, for this year’s exams and beyond.  Click HERE to view detailed sample material.

Information and questions are provided on the following businesses:

  • Alton Towers Resort – Theme Park (owned by Merlin Entertainments)
  • Arena Birmingham – entertainment venue
  • Britbox – BBC and ITV plc – TV Companies and OTT Media businesses
  • ByteDance owners of TikTok
  • Cinemas
  • Circuses
  • Disney – TV and film production company and OTT media business
  • Facebook and Google
  • Glastonbury Festival
  • Growth in global live events
  • Live Nation Entertainment – one of the biggest live entertainment companies in the world, involved in live music events, sponsorship, ticketing and artist management
  • Merlin Entertainments – operator of theme parks in the UK and overseas (eg LEGOLAND and Alton Towers) and attractions (eg SEA LIFE, Madame Tussauds)
  • Museums
  • Netflix – streaming TV programmes, films, animations, documentaries
  • Planet Entertainment – computer / video games
  • Sky – TV Company
  • Spotify and Apple Music – music streaming
  • The Ambassador Theatre Group – world’s leading live theatre company and theatre ticketing business
  • The Civic Theatre, Stourport
  • The Royal Opera House
  • West End Theatres 

There are a total of THIRTY-SEVEN 8, 10, 12 and 20 mark questions, as well as FIFTEEN short-answer / calculation questions (2, 3 or 4 marks).

Questions cover a wide range of specification topic areas including:

1.1.1 Market size and market share

1.1.1 How competition affects the market

1.1.2 Market research

1.2.1 Demand –impact of changes in prices, advertising and branding

1.2.2 Supply – impact of changes in the costs of production

1.2.4 Price and income elasticity of demand

1.2.5 Income elasticity of demand

1.3 Marketing mix and strategy

1.3.2 Types of Promotion, including advertising, sponsorship and sales promotions, social media

1.3.2 Branding, including ways to build a brand – advertising and sponsorship

1.3.3 Pricing strategies

1.3.4 Distribution – online

1.3.5 Marketing strategies appropriate for niche markets

1.4.1 Approaches to staffing – Flexible workforce

1.4.2 Types of Training – Induction

1.4.2 Recruitment – External vs Internal recruitment

1.4.3 Organisational design – Centralised vs decentralised

1.4.4 Motivation in theory and practice – empowerment

1.5.4 Forms of business – Plc and stock market flotation, franchising

2.1.1 Methods of finance to fund investment – loans, share capital

2.2.2 Sales revenue and costs – Calculation of revenue

2.2.3 Calculation of contribution and break-even level of output

2.3.1 Profit – calculation of gross profit, operating profit, gross profit margin, operating profit margin

2.4.1 Methods of production

2.4.2 Capacity utilisation

2.4.3 Stock control – JIT

2.5.1 Economic influences – effect of changes in: inflation, exchange rates, interest rates, the business cycle (recession), economic uncertainty (BREXIT)

2.5.2 Legislation – consumer protection, environmental protection

2.5.3 The competitive environment

3.1.1 Corporate objectives – Mission statements

3.1.2 Effect of strategic and tactics decisions on human, physical and financial resources

3.1.4 Impact of external influences – PESTLE – economic, social, technological, legal, environmental

3.2.1 Growth

3.2.2 Mergers and takeovers – Reasons, problems of rapid growth

3.3.2 Investment appraisal – payback calculation and limitations of the technique

3.4.4 Business ethics

3.5.3 Human resource strategies to increase retention

4.1.3 Factors contributing to increased globalisation – migration

4.2.3 Assessment of a country as a production location

4.2.4 Joint ventures

4.2.5 Global competitiveness – Skills shortages (following BREXIT)

4.3 Global marketing – adapting the marketing mix (taking into account cultural / social factors)

4.4.2 Ethics – environmental considerations

APT’s Complete Context Companion  includes the following:

  • An Introductory PowerPoint Presentation (61 slides)
  • Revision and Research Leads Booklet – providing links to relevant research
  • Information Sheets (67 pages)
  • A FULL PRACTICE (MOCK) PAPER with Detailed Mark Schemes / Answers 

Price: £85 (+VAT).  Click HERE for more details and sample pages on our website. 

The following components (included in the Complete Context Companion) can now be purchased separately:

  • EXAM PRACTICE WORKSHEETS (44 Questions) £55 (+VAT)
  • A FULL PRACTICE (MOCK) PAPER with Detailed Mark Schemes / Answers  £17 (+VAT) 

For centres who hold an account with us who would like to order the resource and be invoiced (as opposed to ordering and paying for the resource online), invoices will be sent (payable within 30 days) when the first component of the Complete Context Companion is despatched to centres.   

ORDER today:

by email to office@apt-initiatives.com

on line with a debit/credit card or by PayPal at www-apt-initiatives.com